As a dentist with 15 years of experience, Denise, our co-founder, has seen her patients’ wishes and challenges firsthand every day –

from perfect cleaning to healthy gums to the desire for a radiant smile for more confidence and charisma.

These very experiences motivated us to create a brand that not only excites us, but above all puts your needs in focus – a brand that redefines oral care.


Our shared vision was clear:

Oral care should be a pleasant self-care ritual and experience – not a tedious chore.

Every detail must be well thought out for maximum results.

First, we want to spoil you with a minimalist, ultra-light, and quiet sonic toothbrush that stands out from the standard with its materials and design.

More innovative high-end oral care products will follow soon.

We want you to love your oral care routine and enjoy your brightest smile!

After studying dentistry, Denise practiced in Berlin and London before realizing her goal of becoming a specialist in orthodontics. She has been passionately practicing her profession in Vienna for many years.

In 2020, she was recognized by Kurier magazine as one of Austria’s most popular orthodontists.

“For me, the added value for my patients is the priority. That’s why I was looking for a compact, lightweight, and quiet sonic toothbrush that makes dental care enjoyable even when traveling.
I want to offer our customers the best possible dental care.”

He goes the extra mile in every imaginable way with a smile on his face and brings more than 20 years of experience in international sales management and business consulting to WhyteDOT.

His dedication and nearly unshakable positive energy are focused on business development, product management, and customer experience.

"At WhyteDOT, the customer is clearly the focus – my goal is to create a thoroughly convincing customer experience with outstanding products and highly personalized service."

The name WhyteDOT. is a play on words and is made up of three elements:

WHY – the "why" behind everything we do: Your brightest smile!

DOT – because we get straight to the point – focusing on quality, function, and design.

WHYTE – a play on WHY (the reason) and WHITE – because healthy, naturally white teeth are our ultimate goal!

That’s how the brand name "WhyteDOT." was created.

No compromises. No half measures. Only the best for your smile!

With every purchase, we support two projects close to our hearts:

For every sonic toothbrush sold, we plant a new tree with our selected partner "GrowMyTree" to actively contribute to a healthy ecosystem.

We also support 'Ein Herz für Kinder.' A portion of our proceeds goes directly to helping children in need – with no detours and maximum impact.