We know what you're thinking.

"Another toothbrush? Do I really need this?"

Fair point. So let's be honest about it – all the typical reasons why you wouldn't buy a WhyteDOT.

And what's really behind them.

True – if you compare it to mass-market electric toothbrushes made of plastic, entry-level products, or promo deals.

But WhyteDOT isn’t a mass product. It’s a durable, stylish, and thoughtfully designed sonic toothbrush made from lightweight metal. Developed with a dentist on the founding team and designed for people who want something special, who want more than just brushing.

You make a one-time investment – and get that professional-clean feeling every day. And over two years, it actually costs you less than two cappuccinos a month at Starbucks & Co.

Because price isn't everything. Our suggested retail price is actually €199, which is still fair when you look at premium models from other brands.

WhyteDOT skips expensive celebrity campaigns, retail markups, and marketing overkill.

What’s left goes into what matters: technology, design, and sustainability.

No premium price just for the sake of prestige. Just honest quality.

Completely understandable.

We’re not a big corporation with a million-dollar advertising budget, but a passionate dental start-up with real people – and above all, a real dentist – behind it. Hand on heart: How many brands do you know where a dentist with over 15 years of experience is part of the founding team?

And that’s exactly our advantage: We have real expertise, we listen, we test, we continuously improve, and we’re always there for our customers – personally.

So why not try something new – instead of just following "the big brands"?

It’s true: Stiftung Warentest and others haven’t noticed us yet. That will surely change, but it’s only partly within our control.

However, the tests by the Frankfurter Allgemeine Zeitung and the magazine Warentest Online were very positive.

Well-known lifestyle magazines like Cosmopolitan, GRAZIA, and Marie Claire were also enthusiastic about WhyteDOT.

Our technology is based on the same scientific principles proven in clinical studies on sonic toothbrushes.

The difference: We combine them with style & aesthetics you’ll truly want to see and feel.

We're still too small and too high-end for them. New brands just aren't their focus, listing is relatively expensive, and they make good money from well-known mass-market products from Philips, Oral-B & Co.

Should we bury our heads in the sand? No!

We sell exclusively direct – through our own online shop and on Amazon.

This way, you get premium quality at a fair price.

Direct from us. Direct to you.

Not yet. 😉

Right now, we’d rather work on solutions for our users than on SEO tricks for a page-one ranking.

And those who find us stick around – not because of clicks, but because of trust.

Our return rate is well below 5%. That means out of 100 people who bought a WhyteDOT sonic toothbrush, fewer than 5 requested a return. We’re really proud of that!

Better to be relevant than loud.

You don’t have to – just give us a try. With a 45-day return policy.

WhyteDOT isn’t a toothbrush full of empty promises, but one with real results.

No expensive celebrity faces. No endless discount codes, no forced smiles.

At WhyteDOT, we focus on real results and authenticity instead of celebrity endorsements.

If people talk about us, it’s because they believe in us – not because we paid them to.

Real People. Real Smiles.

"Our influencers" are real dentists, orthodontists, and dental hygienists (gender-neutral).

Perfect. You’re already doing a lot right.

But if you want that almost-professional-cleaning feeling at home (plus lots of other benefits)—then WhyteDOT is the logical next step for you.

Less effort. More results.