What speaks against buying a WhyteDOT.
Let’s talk about the elephant in the room
(...and why that might be exactly why you want it)
We know what you're thinking.
"Another toothbrush? Do I really need this?"
Fair point. So let's be honest about it – all the typical reasons why you wouldn't buy a WhyteDOT.
And what's really behind them.
As seen in


€139? Pretty expensive for a toothbrush.
True – if you compare it to mass-market electric toothbrushes made of plastic, entry-level products, or promo deals.
But WhyteDOT isn’t a mass product. It’s a durable, stylish, and thoughtfully designed sonic toothbrush made from lightweight metal. Developed with a dentist on the founding team and designed for people who want something special, who want more than just brushing.
You make a one-time investment – and get that professional-clean feeling every day. And over two years, it actually costs you less than two cappuccinos a month at Starbucks & Co.
“If it’s so good – why isn’t it much more expensive?”
Because price isn't everything. Our suggested retail price is actually €199, which is still fair when you look at premium models from other brands.
WhyteDOT skips expensive celebrity campaigns, retail markups, and marketing overkill.
What’s left goes into what matters: technology, design, and sustainability.
No premium price just for the sake of prestige. Just honest quality.
“Never heard of you. New brand—can it be any good?”
Completely understandable.
We’re not a big corporation with a million-dollar advertising budget, but a passionate dental start-up with real people – and above all, a real dentist – behind it. Hand on heart: How many brands do you know where a dentist with over 15 years of experience is part of the founding team?
And that’s exactly our advantage: We have real expertise, we listen, we test, we continuously improve, and we’re always there for our customers – personally.
So why not try something new – instead of just following "the big brands"?
“Not at Stiftung Warentest & Co? Then you’re probably not a test winner...”
It’s true: Stiftung Warentest and others haven’t noticed us yet. That will surely change, but it’s only partly within our control.
However, the tests by the Frankfurter Allgemeine Zeitung and the magazine Warentest Online were very positive.
Well-known lifestyle magazines like Cosmopolitan, GRAZIA, and Marie Claire were also enthusiastic about WhyteDOT.
Our technology is based on the same scientific principles proven in clinical studies on sonic toothbrushes.
The difference: We combine them with style & aesthetics you’ll truly want to see and feel.
“Why aren’t you available at DM, Rossmann, Müller, or MediaMarkt?”
We're still too small and too high-end for them. New brands just aren't their focus, listing is relatively expensive, and they make good money from well-known mass-market products from Philips, Oral-B & Co.
Should we bury our heads in the sand? No!
We sell exclusively direct – through our own online shop and on Amazon.
This way, you get premium quality at a fair price.
Direct from us. Direct to you.
“You’re not on page 1 on Google.”
Not yet. 😉
Right now, we’d rather work on solutions for our users than on SEO tricks for a page-one ranking.
And those who find us stick around – not because of clicks, but because of trust.
Our return rate is well below 5%. That means out of 100 people who bought a WhyteDOT sonic toothbrush, fewer than 5 requested a return. We’re really proud of that!
Better to be relevant than loud.
“No celebrity endorsements, no influencer overload—why should I trust you?”
You don’t have to – just give us a try. With a 45-day return policy.
WhyteDOT isn’t a toothbrush full of empty promises, but one with real results.
No expensive celebrity faces. No endless discount codes, no forced smiles.
At WhyteDOT, we focus on real results and authenticity instead of celebrity endorsements.
If people talk about us, it’s because they believe in us – not because we paid them to.
Real People. Real Smiles.
"Our influencers" are real dentists, orthodontists, and dental hygienists (gender-neutral).
“My manual toothbrush works just fine for me.”
Perfect. You’re already doing a lot right.
But if you want that almost-professional-cleaning feeling at home (plus lots of other benefits)—then WhyteDOT is the logical next step for you.
Less effort. More results.
We understand your skepticism.
In summary:
We’d ask ourselves a few questions before spending 100–299 € or more on a high-quality toothbrush. WhyteDOT also isn’t necessarily the right product for everyone (otherwise, metaphorically speaking, there would only be iPhones). But that’s exactly the difference:
WhyteDOT isn’t a brand that tries to convince you – it’s a brand that proves itself. Just give it a try.
Your smile will tell you – and we’re really looking forward to your feedback.
FAZ Buying Guide:
“WhyteDOT clearly stands out from standard models with its choice of materials.”
“Made from light metal, ceramic, and chrome – no plastic housing.”
“The design is slim and distinctly minimalist, and the cleaning results are impressive.”
The WhyteDOT community: this is what satisfied users look like:








Real customer reviews:
What you can count on!
Robert, verified purchase
"Best sonic toothbrush I've ever had!"
Heike, verified purchase
"Finally, real quality and amazing founders"
Angelika, verified purchase
"Dental care can be this enjoyable – I'm truly impressed"
Michael F., verified purchase
"Recommendation from my dentist"
Philipp, verified purchase
"Better than any other toothbrush"
Andrea, verified purchase
"Finally, no more tooth pain while brushing"
Margarete K., verified purchase
"The perfect toothbrush – more than just cleaning!"
Achim H., Verified Purchase
"WhyteDOT. – the iPhone of electric toothbrushes"
Osman Y., Verified Purchase
"Precise, quiet & smart—the ideal sonic toothbrush for tech fans"
Dieter W., verified purchase
"Brighter teeth in just 2 weeks"
Gerald H., verified purchase
"Fantastic!"
Peter, verified purchase
"Stylish, powerful, and quiet!"
Opinions from leading professional and lifestyle magazines:

“Thanks to its thoughtful design and powerful technology, daily oral hygiene becomes a pleasantly professional experience – we love it!”
“WhyteDOT clearly stands out from standard models with its choice of materials. Made from light metal, ceramic, and chrome – no plastic housing. The design is slim and distinctly minimalist, and the cleaning results are impressive.”
"Dental care the way you want it: thoughtful, elegant, and uncompromisingly effective!"
“Brushing your teeth is now stylish too. With extra-long battery life and one-touch self-cleaning.”
Personal. Direct. For you.
Because you matter to us
- Direct contact instead of a call center – you’ll speak with real people from our team, not bots or endless queues.
- Advice from the founders – if you’d like, we’ll personally explain the WhyteDOT to you and give you tips for optimal dental care.
- Fast, personalized answers – no generic responses, just solutions that truly fit your needs.
- We’re here for you – by email, WhatsApp, or live call if you have questions – simple and direct.
Have you checked out our guide yet?
If you want to learn even more
It’s just as honest and direct as this post and introduces you to a range of strong benefits and product features of the WhyteDOT sonic toothbrush. Check it out!
Questions? We’re here for you! Write to us via the contact form (or on WhatsApp)
We’ll get back to you in no time!
